Note: Currently the TruPoint ™ 300 laser only works with Android ® version of QM3D. IOS ® version 10.0 or later Android ® version 4.1 or later Reduce expenses with a mapping system that is both affordable to own and requires minimal training. Depending on the features used in QuickMap ®, up to 70% of your CAD work can already be complete! Use email and enjoy cable-free data transfer to move your maps from your tablet to your PC. Use the Point Detail feature in QuickMap ® to review and edit data before you leave. Watch your map take shape as you collect points. Take photos from your instrument position or dismount your phone or tablet and get close-up shots. Take advantage of the built help menus whenever you get stuck.Įvery photo taken is automatically saved with a file name, point number, and notations. The Caltrans QuickMap app displays a map of your location along with real-time traffic information including: Freeway speed. QuickMapServices: Includes continuously updated list of services that you can add to the project in one click (as OpenLayers Plugin, but the latter uses webkit approach to add tiles which is not optimal). Effortlessly collect and store critical evidence to map scenes quicker and easier than ever before.Įnjoy the simplicity of a mapping app that is easy to understand and intuitive to use, even if you don’t map that frequently. Get your California traffic information directly from the source. Welcome QuickMapServices a plugin that makes work with web-based basemaps easy. Users can also view the terms of service on the app settings screen (found within the QuickMap app).Get straight to the point with QuickMap ® 3D, the first data collection app for Android ® and iOS ® smartphones and tablets. Users who choose to enable Geotargeted Notifications will provided with the terms of service. Where can users view the Terms of Service for push notifications? Note: this feature cannot be activated on the Android version of the application if the user has activated the “Enhanced Location Tracking” feature. When this option is turned on, the mobile device location will be reported less frequently. If additional battery consumption is a concern, the application includes an option known as “Location Tracking Efficiency Mode”. Testing has shown that there should be minimal impact to battery life. How will the push notification feature affect the battery life of the mobile device? The Push notifications can appear on the lock screen, and on the notification center (for phones using iOS) or notification drawer (for phones using an Android operating system). Where will the push notifications appear on a mobile device? Users do not need to enable location services, notifications, or accept Geotargeted Notifications terms of service to use the QuickMap mobile application. Can a user choose to not receive push notifications? Android users will have the option to also enable “Enhanced Location Tracking.” This will allow the device’s location to be tracked more reliably than the default tracking that occurs when “Geotargeted Notifications” are enabled. When a user installs or updates the QuickMap mobile application, they will be prompted to set the “Geotargeted Notifications” setting in the application to “On” to receive notifications. How is the push notification feature activated? The application will not collect any information about users’ travel or any type of personally identifiable information. The location of the device will be checked every 2 minutes and if it is located within proximity of a closure, a notification will be sent. The application will utilize the standard location reporting features that are part of the mobile device. How will the application know where a user is located? Advanced notifications for planned closures will be sent out 30 minutes prior to their expected start time. Notifications will only be sent for closures that are expected to last 30 minutes or longer. Users who choose to subscribe to notifications will be notified of any planned or unplanned full closure of a highway, within a certain proximity (usually 10 miles) of the user’s location. How will the push notification feature work? This service will send out messages regarding planned or emergency closures that impact all lanes of a highway. What improvements are being made to QuickMap?Ī push notification feature is being developed for the QuickMap mobile applications.
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If your porch or yard is getting a little smelly, get rid of the smell by hosing it down right after your dog uses the bathroom-the water helps dilute the smell of urine and feces. Plain Water Most people don’t realize how effective plain old water can be. How do I get rid of dog poop smell in my yard naturally? Wait until it dissolves the poop, and then flush the toilet a few times. You will need to pour two to three cups of household bleach to the bowl. Household Bleach Use bleach just in case when your toilet is clogged severely. Other enzymes are cellulase, which breaks down vegetable matter, and amylase, effective on starches. The two major enzymes important to breaking down pet waste are lipase, which breaks down fats, oil and grease, and protease for proteins. Composting can reduce the volume of dog waste by 50 percent. Is dog poop good for the soil?ĭog waste is a safe soil additive for revegetation and landscaping when it is composted properly. When given the opportunity to decompose naturally, our poop turns into soil that is healthier than what you can buy at a local nursery. Also included are thousands of beneficial bacteria that live to eat and decompose our waste. Poop has in it water, potassium, phosphorous and nitrogen. In colder climates, it can take up to 12 months for dog poop to decompose and break down in cold weather, particularly if it’s been buried in the woods during winter. How long does dog poop take to decompose? Dog poop can decompose in as little as 9 weeks depending on environmental factors and the dog’s diet. Dogs have a high protein-based diet that creates a very acidic excrement or waste product. And, contrary to popular opinion not all poop is created equal. Unlike cow manure, dog poop is NOT good for grass because it is not a fertilizer. It may look like it “goes away” and it does but think of it as one big pile of dog poop becoming one million tiny piles of dog poop and floating away. Although it is good that the waste is being eaten, it’s definitely not ideal that dog poop that isn’t picked up will likely attract both rats and mice, D’Aniello says.ĭog poop left on the ground in urban areas washes into the water during rains before it degrades. “Dog waste is often a leading food source for rats in urban areas,” D’Aniello says. Does dog poop attract rats?ĭog poop attracts rodents. If you can’t get out to pick up dog poop once a day, it should be done at least 1-2 times a week. What is this? If you have multiple dogs, you’ll have multiple piles of poop in your yard so it’s a good idea to pick up poop at least once a day or every time your dogs’ poop. How often should you pick up dog poop in your yard? At home it should be placed in the general domestic waste bin, not the food or garden bin. It is now perfectly fine to use any general litter bin to dispose of your dog’s poo, but if you can’t find one, do take it home with you. How do I get rid of dog poop in my yard without scooping? Septic tank starter contains specific bacteria and fungal cultures for degrading organic wastes. Septic tank starter is ideal for sluggish systems that are low in microbial activity. Medina septic tank starter is made up of dry bacteria and fungi formulated to digest grease and wastes in the septic system. The treated liquid then flows into a drain field or leach bed as new water enters the system.ĭirections: add one Tablespoon per dog once each week to your Doggie Dooley®. How does A Doggie Dooley® work? The Doggie Dooley® works like a home septic system which washes solid waste into the septic tank where it is treated and broken down into liquid. This is because baking soda contains moisture-absorbing starch, making it a miracle worker for doggy diarrhea or other liquidy accidents. Does baking soda break down dog poop?ĭoes baking soda remove poop stains? Baking soda is the holy grail of poop removers. Just like how food lasts longer in a fridge, poop decomposes slowly if it is cold outside. In colder climates, dog poop decomposition slows down - sometimes stops. Heat and humidity help nurture the bacteria that aid decomposition, and the process goes faster. How do you speed up decomposition of dog poop? Even better, it’s a relatively safe option for use around pets. White Vinegar White vinegar is a simple, inexpensive way to dissolve the dog poop in your yard. Dog excrement contains nasty pathogens like Giardia, Salmonella, and E. What’s the big deal? It’s a point source of pollution that can spell big trouble for soil and water quality, and even human health if it’s buried too close to vegetable gardens or waterways. Is it OK to bury dog poop in your backyard?Ī: It’s not a good idea to bury dog waste. Featuring an open-concept floorplan with split bedrooms and volume ceilings, this approximately 1,629 square feet villa is open and inviting. Maple Brooke Autumn Woods Homes for Sale: V8720 - Positioned to perfectly capture sweeping lake sunsets, this well-maintained 2-bedroom + Den, two-bathroom residence truly lives like a single-family home and is located in the highly desirable community of Autumn Woods. Schedule your appointment today, as this is an exceptional opportunity and priced well to sell. Stay healthy, live conveniently with ease in this ideal home new on the market. The low HOA fees include landscaping maintenance, exterior painting and power washing. With mature trees, sidewalks for walking or biking throughout, this amenity rich community offers a newly renovated fitness/clubhouse center, large pool with spa, tennis & pickle-ball courts, basketball & kids playground. Living here brings access to top rated schools: Seagate Elementary, Pine Ridge Middle School & Barron Collier High School. Autumn Woods is one of the most coveted gated communities with its ideal location near Naples finest beaches, upscale shopping, food markets and dining. Split floorplans allows for tranquility between the master bedroom and other bedrooms. Open floor plan connects to the oversized lanai providing for comfortable living and entertainment. Attention to detail includes upgrades of new stainless appliances, quartz kitchen countertops, plantation shutters, granite bathrooms and newer roof of just two years. Maple Brooke Autumn Woods Homes for Sale: This stunning updated home in one of Naples’ most desirable family friendly communities is perfect whether you are a snowbird, or wishing to make Naples your full time home! This beautiful, comfortable, extremely well-maintained home offers over 1800 square feet surrounded by private, peaceful & lush landscaping. Amenities include around the clock guarded gate, clubhouse, fitness center, heated community pool and spa, basketball court, play area, nature trails, tennis and pickleball. The community consist of 3 associatons, we are part of Oak Hollow and Mahogany Run. Autumn Woods is conveniently located near Mercato and Waterside shopping, dining, golfing, boating and fishing, a few minutes away from the beach and top A rated school district. Automated roll-dow shutters in the front and pool area. The house has new tile roof 2021, new and complete landscaping. Master bedroom offers his and hers walk-in closets, pool access and a master bath with french tub and oversized shower, his and her sinks with powder area. The kitchen was renovated with a contemporary huge island, stainless steel appliances, shaker style cabinets, quartz countertops. Pavers welcome you home to a heated pool and spa with waterfall and screened lanai. This beautifully remodeled 3 bedroom plus den, 2 bathroom single family home is offering stunning lake views and an open floor plan. Autumn Woods Homes for Sale: Your new home in paradise awaits. Luckily, with emotional release therapy, and specifically the Emotion Code technique, we can find and easily release your trapped emotions. It’s possible to let go of negative emotions by allowing ourselves to experience them, but we don’t usually do this so they become trapped. Releasing trapped negative emotions can help remove the imbalances, allowing your body to heal itself, leading to a healthier and happier life as you resonate more positive energy! David Hawkins’ Consciousness Scale shows how negative emotions vibrate at much lower frequencies, affecting your whole life view, health and experience. When emotional energies lodge in the body, the frequency causes an imbalance affecting the organs and tissues, or disturbs your whole energy field, thoughts and mood. When we take responsibility for the health of our energetic spirit and pair that with healing intention, we move toward the higher vibrational state that’s required to balance, regulate, heal, and thrive.Įvery emotion has its own energetic frequency. Feeling negative emotions does the opposite impacting our body, mind, and spirit.īeing our best self requires that we shed what holds us back. That’s how energy healing works to potentially improve physical, mental, emotional, spiritual, & life-related ailments!Īnd science has come in agreement, with epigenetics, psychoneuroimmunology, and quantum biology finding that feeling positive emotions positively changes our biology at the cellular level. Give thanks in all circumstances, for this is God’s will for your life.” The higher we vibe, the better we function and heal. God wants us to live in abundance here on Earth, to live full of peace, joy, gratitude and love! In one reference from the Bible, Thessalonians 5:16-18: “Be joyful always. The latter creates the powerful brain and heart coherence that regulates our nervous system, creates balance, and allows our body to heal. Our experience of low frequency emotions - like fear and anger - feel very different from our experience of high frequency emotions - like love and gratitude. The Emotion Code is a powerful method of finding and releasing trapped negative emotions that have been stored in the body through our subconscious minds’ desire to protect us from further suffering.Įmotions profoundly affect the quality of our life. An unknown starlet strives for her first “break” and is willing to undress completely to attract studio and public attention.There are circumstances under which a woman strips off her clothes in public to allow nude pictures to be taken-and these circumstances can be understood, if not condoned: A superstar, more successful, more beautiful than ever, she nevertheless chose to expose her body off the screen, thereby subsequently permitting herself to be seen by the millions of men who read PLAYBOY. What is Central to our investigation, however, is that no one forced and no factors pressured the beautiful Miss Taylor into posing for McDowall. One can argue that producers, directors and scriptwriters persist in including such scenes in big-budget epics that studio heads insist their stars appear in them that the movie-going public demands to see them that no European showing of an American-produced film is successful without at least one episode in which a female star swims or bathes in the altogether. DeMille version, took a milk-bath on-screen). Justification can be made for her nudity in the actual bathing scenes in “Cleopatra.” It can always be said that such naked and near-naked bathing scenes are part of the Hollywood “spectacle” tradition (Claudette Colbert, who played the Temptress of the Nile for the Cecil B. In short, stripping and posing for photos that appeared in the January issue of PLAYBOY Magazine. What makes a woman undress-altogether, completely-in public? What drives Elizabeth Taylor to take off her clothes and pose for breast-and-buttock-revealing still photographs? What term can we use to characterize Liz’ compulsion to bare herself to the camera (and to the world)? Is she “modern” or ”immoral,” is she “emancipated” or ’’exhibitionistic?” What we are solely concerned with, for the purposes of this investigation, is her stripping and posing nude for Roddy McDowall, her old-time friend and ”Cleopatra” co-star. Known for its accuracy in conversion, this software is trusted by some of the biggest names in business – including Amazon, Ford, and GE – and lets you build up custom workflows so your documents get automatically delivered to the right place in the right format, depending on your needs. If you've got stacks of paper to get through, the time saved by OmniPage Ultimate can really start to add up. Put down your cash and you can convert paper documents from virtually any scanner source into just about any kind of digital file you like – and everything works super-fast too. It's packed with features above and beyond what you might expect, and while the price is relatively high, it still falls in the affordable bracket for most small businesses. If you take your OCR scanning seriously – if it's a crucial cog in the machinery of your business – then give OmniPage Ultimate a look. There are both monthly and annual subscriptions available, with discounts available for the annual plan over the monthly one. The Adobe badge guarantees a certain level of quality, and we're impressed by the intuitiveness and the scope of Adobe Acrobat DC. Documents can be edited right on the screen just seconds after scanning them in. If you do decide to pay up for the Pro version of Adobe Acrobat DC, you get all the OCR basics plus the ability to add comments and feedback on documents, a specialized tool for scanning tables, the option to quickly compare two documents together, and much more. Of course there's also slick and seamless integration with everything else Adobe makes, so you might consider this if you already use a lot of other Adobe apps like Photoshop. That DC stands for 'Document Cloud' by the way, and everything integrates rather neatly with Adobe's cloud solution, should you need to get at your files from any computer. Want to go with a well-known brand name you can trust, with all of the OCR features you could need? Adobe Acrobat DC Pro fits the bill, and brings along with it an impressive list of options, even if the price is a little steeper than some of its rivals. The only thing holding back on that is likely the volume of documents yet to be scanned, but now documents can be scanned individually as well as in batches, making the process even more efficient. The overall result is that the paperless office is now increasingly becoming a reality. The result is an easier document management strategy, with the ability to use online storage (have a look at some of the best cloud storage providers we've found) or specialist cloud document storage providers in order to archive important documentation in an accessible as well as retrievable way. The latter is so important when actually trying to search through scanned documents, as poorly formatted scans means the whole process has to be repeated, with the inevitable labor wastage in relocating the documents to scan in the first place, presuming they haven't already been recycled. These is especially as modern OCR scanning software is much more capable these days of working fast, seamlessly, and accurately. OCR (Optical Character Recognition) software offers you the ability to use document scanning of scan invoices, text, and other files into digital formats - especially PDF - in order to make it easier to manage all paperwork. Even the best photographers can benefit from a little digital enhancement. Photographers: Of course, photographers need to know how to use Photoshop.So, who should bother learning Photoshop and Adobe? Here are a few types of jobs that require the knowledge of Photoshop: You can draw anywhere on the ‘page’, which gives you a lot of freedom when it comes to creating your artwork. Unlike Photoshop, Illustrator isn’t restricted to rectangular canvases. Since they are vector-based, they can be resized without losing quality. Typefaces are similar to fonts, but they contain a lot more detail. Illustrator is often used by typographers for creating and editing typefaces. Vectors don’t become blurry when they’re scaled up, so you can create detailed artwork without worrying about it losing quality. Have you ever seen a piece of artwork that looks great from far away but falls apart when you zoom in? This is often because it was created in Photoshop with pixels instead of Illustrator with vectors. Since they need to be small and precise, vectors are the perfect tool for creating them. Icons are another common use for Illustrator. Since vectors can be rescaled without losing quality, they’re perfect for creating a logo that can be used in both small and large formats. Perhaps the most popular use for Illustrator is creating logos. Illustrator can help you with: Logos & Icons Due to its vector-based nature, it’s considered a more ‘precise’ tool than Photoshop. It too has undergone many different iterations since then and is now on its 26th version. Illustrator was first released in 1987, just three years before Photoshop. This means that instead of working with pixels, it works with points, lines, and shapes – known as ‘vectors.’ Vectors can be resized without losing quality, which is why they’re preferred for things like logos and illustrations. On the other hand, Illustrator is a vector graphics editor. This is why it’s often referred to as an ‘image editor. However, its main strength is taking an existing image and manipulating it in some way. In a business setting, Photoshop can be used to add watermarks or labels to images.Īs you can see, there’s a lot that Photoshop can do. Many people have recently used it to create ‘memes’ – often funny or topical images with text overlays. Photoshop is often used for adding text to images. The artwork will be pixel-based, but you’ll have a lot of flexibility when creating it. With all of the different brushes, effects, and filters that are available in Photoshop, it’s no wonder that it’s a favorite tool among digital artists. Photoshop can help you turn a good photo into a great one, from minor tweaks to complete makeovers. Adjusting the brightness, contrast, saturation, and other settings of an image is a breeze with Photoshop. Whether you’re a professional photographer or someone who just likes to take photos for fun, Photoshop is a great tool for editing your images. This is a common technique used in product photography and for creating mocked-up designs. With the help of Photoshop’s many different tools, you can easily remove the background from an image. You can learn to use Photoshop for: Removing Backgrounds From Images It’s also widely used in the world of web design and for creating User Interfaces (UIs). Photoshop is an incredibly versatile program that you can use for everything from photo editing to creating digital art. It first launched in 1990 and has been through many different iterations over the years. Here’s an overview of their two biggest successes: PhotoshopĪs the most famous of all Adobe programs, Photoshop is primarily known as a raster graphics editor, meaning it’s used for working with digital images. Adobe is celebrating its 40th birthday this year and has been the industry leader in design software for decades. Both of these software programs are provided by Adobe and are part of what’s known as the Creative Cloud Suite. Overview of Photoshop and Illustrator Capabilities Ultimately, you should better understand which software best suits your needs. In this blog post, we’ll be taking a closer look at the pros and cons of both Photoshop and Illustrator. So what are the differences between the two? Which one should you use for your next project? Both are widely considered to be industry standards for design software. Whether you’re a freelance photographer, graphic design student, or web designer, you’ve likely heard of (or even use) both Photoshop and Illustrator. The Whitney family remain to this day a leading name in the sport of Thoroughbred horse racing.Īrtful raced in the days when horses could be "declared" to win. Racehorses of the 20th CenturyĪrtful Handicap at Washington Park Race TrackĪrtful (1902–1927) was an American Thoroughbred racehorse.Īrtful was born at the Westbury Stable at Old Westbury on Long Island into a prominent racing family begun in 1898 by William Collins Whitney. Why do Italian greyhounds wear thick collars? – AnswerParadise.American Co-Champion Two-Year-Old Filly (1904)Īmerican Co-Champion Three-Year-Old Filly (1904).Joanne on Greyhound Collars – Types & Uses.Why Valentine’s Day with Your Dog is the Best.Dog Collar and Leash Care – Making Them Last.For more examples of different dog coat colors and complimentary collars, check out our Irish Dogs and Collars post. In spite of all this advice, you should still select something you like – after all, if you like it, your dog will like it too! The Artful Canine has a great selection of collars and colors to suit almost any dogs coat color, whether it be a boy or girl. The white poodle (Oki) can wear anything, but her owners choice of our Teal Damask is great because it has a bit of off-white in the design, making it look great! And the grey poodle looks super in red – what a stand out! If your has a cool dark coat, don’t go with chocolate brown or maroon – find a nice light or bright red or pink.ĭue to many requests, we’ve added a couple of pictures of a white dog and a dark grey dog that are good examples of complimentary colors. However bright bold cool colors (royal blue, emerald green) will look good on both light or dark coats. If your has a buff coat, lilac or pastel blue isn’t going to be very complimentary either. For example, if your dogs coat is a dark brown, even though navy is a cool color, it’s dark, and won’t stand out as much as a royal or light blue collar would. If your dog has a light coat, go with a darker color collar. If your dog has a dark coat, then shop for lighter color collars. Think about lightness and darkness, and choose a color collar that is the opposite of your dogs coat. Does Your Dog Have a Light Coat, or a Dark Coat? Grey is neutral – you can go warm or cool with a grey dog, but you should pick something with contrast, which takes us to rule #2. If you have a white dog, you have as many choices as you do with a black dog. There’s not too many colors a black-coated dog can’t wear. If your dog’s coat is black, then you are a lucky one. Other warm colored coats would be tan, chocolate, and buff. For example, if your dog’s coat is a warm color like brown or red, shop for cool colors, like blue or green. Once you determine the temperature in terms of cool or warm, shop for opposites in your dogs coat temperature. Your dog’s coat color will fall into either the warm or neutral color category. Blues, purples and greens are considered cool colors. Does Your Dog Have a Warm Coat or a Cool Coat?Ĭolors can be divided into cool, warm and neutral categories. There’s 2 simple rules that will guide you in selecting a collar color that is just right for your dogs coat. So what collar color should you choose for your dog? Keep in mind that colors that appeal to you may not look as good on your dog, so you’ll want to choose a color that will compliment your dogs coat. Choosing collar color that looks good on your dog can be tough, and even tougher when you have as many choices as there is in dog collars today. Release 13 or greater includes the 2D to 3D functionality. Universal Media Server : A free DLNA, UPnP and HTTP/S Media Server.A range of headsets from Meta, Valve and Steam VR support such media players. The key requirement is for a media player that supports 3D playback and DLNA/UPNP.Virtual Desktop is supported in combination with VLC Media Player (note that an additional setting is required in the UMS VLC renderer configuration file to enable 3D conversion, described later in this article).Specific UMS renderer configuration files have been provided for the BigScreen and Pigasus media players, support for additional players, known as renderers, can be easily added with additional appropriate configuration files.For PCVR use Stream to 3D is a better solution. The Steam VR version of BigScreen has also been reported as working, but seems to require signicant machine resources to run with UMS on the same machine, some users have reported issues with this configuration. the solution has been well proven with the standalone headset version of BigScreen (in a Quest 2 headset). BigScreen VR Player, Pigasus VR Media Player or Virtual Desktop with VLC Media Player: N.B.A high-speed home Wireless Network (the AX1800 Whole Home Mesh Wi-Fi 6 System has been used for proving).This particular laptop has an NVIDIA GeForce RTX 3060 GPU. A capable Windows PC with high-end NVIDIA or AMD GPU and CPU (an MSI GF65 Thin Laptop has been used for proving).A VR Headset (an Oculus/Meta Quest 2 VR Headset has been used for proving).This will give you the best view of the quality of the 2D to 3D conversion that you can expect. You can download it from the browser in your VR headset and then play the video locally within your VR media viewer of choice. The conversion uses the latest version of the same algorithm as the on-the-fly real-time conversion within UMS. It is a converted example of the 2D version of the "Avatar: The Way of Water" Trailer, after applying the 2D to 3D conversion algorithm. For that, you can download a full resolution version of the example video in different formats from here. The demonstration video above does not provide a complete view of the quality of the 3D output. Release 13.2.1 is currently available for free public download: You can download it for free now from the UMS release site below. This enhancement is the focus of Release 13.x of UMS. For an optimised PCVR based 2D to 3D video conversion solution, that does not employ DLNA and can better handle very high resolution videos, consider the Stream to 3D solution as an alternative. To overcome this latter item, UMS can be configured to generate periodic chapter links as described in the guide below. DLNA also does not support fast forward and rewind well for transcoded content such as generated by the 2D to 3D conversion process. It requires the video to be encoded for transmission, which means that the PC hosting UMS needs to be powerful enough to handle both the 2D to 3D conversion task as well as encoding, which is particularly challenging for very high resolution videos (e.g. For PCVR use, VLC is recommended, as it also supports DLNA.ĭLNA does impose certain restrictions. Supported DLNA Media Player clients for that run standalone on VR Headsets include BigScreen or Pigasus. The UMS solution serves the converted video to 3D/VR Media Players via DLNA. The video is converted to 3D, as you watch it, in real-time by your PC/Server. I have modified the Open Source Digital Media Server, UMS, so that you can browse your 2D video collection, select a video and watch it in 3D. 2D to 3D with Universal Media Server (UMS) - Download Now Pigasus VR Media Player Example - Showing Video Converted to 3D in Real-time by UMS Pandora will never run more than two ads per break, or more than four minutes per hour, vs. “We can segment an audience by geolocation, age and gender, so the advertising message can be targeted to specific groups in an uncluttered way,” he said. So, considering its online and mobile presence - as well as its incursion into in-vehicle radio services - Pandora is offering advertisers in Puerto Rico the chance to reach their target audiences very specifically, he said. “Eighty percent of Puerto Rico users listen to their music through their smartphones,” Pedreira said, noting that the median age of island listeners is 31, of which 54 percent are female. However, the provider has been evolving toward a more mobile service, streaming music via mobile devices - smartphones and tablets - through its app. Since its inception, Pandora has gained significant traction in the online segment - with users connecting to the music service through their computers. So far, Puerto Rico’s Pandora listeners have created more than 1.5 million stations, which are done by entering the name of an artist, song or composer in the provider’s search box that Pandora uses to generate a playlist of that music and more like it. “The Puerto Rico genre opens the market to many musical segments that traditional radio stations are not serving, from independent rock, merengue, trio music to even ‘bomba y plena’,” he said. Pandora has become “Puerto Rico’s largest radio station,” and as such has established a genre just for the island, through which Pedreira believes underserved artists will have a chance to put their music out there. “We’ve had a significant spike in listenership, which we attribute to the promotion given to this music format in Puerto Rico and the fact that it happened during Christmas, when Pandora becomes the personal DJ for many parties and family gatherings,” he said. In December, Pandora registered 615,000 unique visitors from Puerto Rico, up 6 percent from the 579,000 that connected to the service the month before. Those advertisers, he said, have the ability to get their message seen and heard by 1.77 million local Pandora account holders - based on their location, age and gender - who connect to the service at any given time of the day. Since then, Social Media Hub has signed on at least 30 advertisers, including major companies in most segments - from auto, to retail, to telecommunications providers, he said. The arrangement between the local firm and the 13-year-old Oakland, CA-based music streaming service was finalized in August 2013. “We’ve basically become Pandora for media buyers in Puerto Rico.” “This basically means that everything related to placing ads on Pandora has to come through us,” said Pedreira. In an exclusive interview with this media outlet, social media expert Juan Carlos Pedreira confirmed that late last year his company, Social Business Hub, became Pandora’s authorized representative for the Puerto Rico market, which he said is ready to consume the digital platform’s varied product mix. After achieving massive popularity among Puerto Rico music lovers in recent years, Pandora Internet Radio has been quietly carving a niche for itself since late 2013 as a multi-faceted digital advertising vehicle capable of reaching audiences in a very targeted manner. |
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